Dealer engagement · Consulting + templates
Channel Program Starter
Channel Program Starter is for organizations launching or restructuring a dealer engagement program. Includes program charter template, kit roadmap for 12 months, onboarding sequence for new dealers, and governance meeting cadence. Serves as the architectural layer before individual engagement kits are deployed.
Included
- ▸ Program charter and scope document
- ▸ 12-month engagement kit roadmap
- ▸ New dealer onboarding sequence (30/60/90)
- ▸ Governance meeting templates
- ▸ Stakeholder RACI for channel marketing
- ▸ KPI definition worksheet
- ▸ Annual program review agenda
Outcomes
- Documented program scope and ownership
- Prioritized kit deployment sequence
- Onboarding path for new dealer partners
FAQ
No. It is the planning layer. Individual engagement kits are selected and deployed per the roadmap we help define.
Reviews
"Channel Program Starter gave us a 12-month roadmap we could present to leadership. RACI alone clarified three years of overlap."
"Workshops were focused. Program charter took longer than expected to align internally — not the kit’s fault."