Built for dealer program managers
Mceles Digital started in Damyang-gun when channel marketers told us the same story: briefing materials scattered across drives, launch announcements sent unevenly, and follow-up that depended on whoever had bandwidth that week.
We design compact engagement kits — not agency retainers by default — so Korea electronics distributors and appliance resellers can run repeatable dealer programs without rebuilding collateral every quarter.
Principles
Compact by design
Dealer materials fit real visit windows — not multi-day workshops by default.
Role-specific paths
Counter, manager, and support teams get different tools — not one generic deck.
Follow-up built in
Every kit includes a practical cadence — briefings without follow-up are incomplete.
Traceable choices
Program decisions documented so teams can audit what was deployed and when.
Timeline
Program studio founded
Mceles Digital established in Jeollanam-do to serve Korea channel marketing teams.
Engagement kit library launched
Standardized six core kits covering briefings, launches, training, and follow-up.
Dashboard delivery model
Introduced compact digital delivery for dealer program managers and coordinators.
Team
Hyejin Park
Channel program lead
Designs dealer program architecture and sell-in governance for electronics distributors.
Taeyang Kim
Trainer
Builds role-specific training modules for counter staff and reseller support teams.
Jiwon Lee
Communication designer
Produces launch communications, signage specs, and dealer-facing announcement flows.
Suyeon Choi
Coordinator
Manages multi-region rollouts and retail readiness tracking across dealer tiers.
Dohyun Yoon
Reviewer
Quality control for kit materials, follow-up systems, and program documentation.
Minjae Oh
Channel program lead
Supports specialty retail programs and Tier 2–3 dealer onboarding sequences.
Yerin Jung
Communication designer
Creates briefing decks, one-pagers, and portal asset naming conventions.
Junho Baek
Coordinator
Field logistics for workshops, visit summaries, and dealer feedback collection.